Key Responsibilities: Analyst: ( March 2 nd, 2015 onwards ) Project Details: Social Media Analytics for a major tobacco company (3 months) Data extraction from social media (unstructured textual data), accomplish data preprocessing (Sentence detection, Tokenizing, Stemming, Stop word and, irregularity removal, part-of-speech tagging, de-duplication, etc), applied machine learning techniques both unsupervised (k-means, Latent Semantic Indexing (LSI), Hierarchical Agglomerative Clustering) and supervised learning (naïve bayes) and performed social network analysis to analyze and get meaningful insight from the data. Responsibility: Data collection, pre-processing, applying machine learning techniques using R and social network analysis using NodeXL and Gephi. Project Details : Marketing Analytics for MoMark Services (1 month) Provide data visualization on data, gathered from a chain of restaurants, understand KPIs, customer segmentation using different clustering techniques, identification of most valuable customers using Recency-Frequency-Monetary (RFM) model and association between different food items using Market Basket Analysis. Responsibility: Data preparation and visualization using R and Tableau, Model building using R and Weka.Project Details: HR Analytics Product : Talent Brio TalentBrio (www.talentbrio.com), is an HR analytics product which helps companies to effectively manage employees’ talent. Application of different algorithms (Ordinal logistic regression, Clustering, Forecasting, etc.) and dynamic selection of the best suited algorithm for different data inputs were needed. Responsibility: Product designing according to the business problem . Summer Internship (3 months) ? TATA TELESERVICE LIMITED Market research project -Telecom Universe (Product wise competitor’s performance analysis): Worked closely with service delivery tea