5+ years of freelancing analytics experience. Excel, SAS, Python and MS Access expert for data visualization, data reporting, statistical analysis, forecasting, segmentation etc. Data analytics expertise in solving unstructured problems, providing key insights and building reports/tools that cater to business needs Domain expertise - 1) Reporting - Identifying key performance metrics(KPIs) and tracking business performance through reports/tools 2) Customer Segmentation - Identifying customer cohorts to execute differential marketing tactics 3) Sales force sizing - Calculating the optimum sales force size to support the business demand 4) Sales force alignment - Dividing sales territory and distributing sales force based on sales, potential etc 5) Sales force incentive compensation - Devising incentive plans for the sales force which are fair, motivating and logical 6) Forecasting - Building forecast models to calculate short term and long term sales (or any other metric) to inform key business decisions 7) Ad-hoc business support