Engineering Graduate & Google Adwords/Bing certified professional with over 8 years of experience in formulating “Go to market data driven strategy” for brands on Digital media spread across Organic/Paid Search, Media Planning & Buying, Social Media, Email & Analytics. Experience of handling campaigns in India/US/UAE in diverse domains like Banking & Insurance, Real Estate, Education, Automobiles, and Healthcare, etc. Expertise in developing Analytics tracking roadmaps for websites and setting up metrics & KPIs keeping in mind the business objectives. Strong knowledge in the implementation of Google Analytics and Google Tag Manager.