As a Data Engineer, I specialize in implementing and managing web analytics and tagging frameworks using Adobe Launch and Google Tag Manager (GTM). My primary focus is to ensure accurate data collection by designing, deploying, and maintaining scalable tagging solutions.
I collaborate with cross-functional teams to gather tracking requirements, implement customized solutions, and validate data flows to analytics platforms like Adobe Analytics and Google Analytics. A significant part of my role involves performing rigorous QA testing to ensure the accuracy and integrity of analytics tags, leveraging tools like Chrome DevTools, Tag Assistant, and ObservePoint for debugging and validation.
Additionally, I am responsible for:
Creating MRD(Measurement Requirement Document) for implementation of tracking on site for testing purposes.
Creating and optimizing data layers to support advanced analytics needs.
Troubleshooting and resolving tagging issues promptly to maintain data consistency.
Documenting tagging standards and implementation workflows for team collaboration.
Ensuring compliance with data privacy regulations such as GDPR and CCPA.
Through my expertise in QA and attention to detail, I deliver reliable analytics solutions that enable data-driven decision-making while supporting business objectives.
Creating a reporting validation dashboard and pulse dashboard after completing all the testing.
Creating additional documents such as PPT or DOCUMENTS to fulfill client requests for their needs.
Also additionally performed Audit for the sites to see the overall performance of tracking and check what needs to be fixed.