Here at Softvan,we have a Variety of solutions and approaches to every sorts of problems and applications regardless of the Volume of its complexity.We understand that time is the key to everything,and so every service we provide will be of a commendable Velocity as well as Veracity.Wait,did we just talk about the 4 V's of the "Elephant in the Room" or as we in the IT world like to call it-BIG DATA. Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway. Geoffrey Moore, Author of Crossing the Chasm & Inside the Tornado.Now,before we get to cross the t's and dot the i's of Big Data Analytics,it is essential that we first understand why do we require so much thought,mind and time to get hold of Big Data.As a matter of fact,while you were reading the above lines, some new inquisitive developer already had a new idea of a website or an application!Any area that stores and analysis huge chunks of data need an approach to maintain its consistency and simplicity.Whether it is for Internet search,finance or business informatics,big data has now become a necessity. Analysing Big Data is a big ask as it requires exceptional technologies to work with.Some of them are crowdsourcing,data fusion and integration,natural language processing,simulation and time series analysis. Big Data has transcended through dimensions,literally,as even mobile devices are now a part of it.Duration of popularity of a new smartphone is limited,so to maximize the sales,company needs to manufacture the right amount of phones in the right locations-here Big Data Analysis can be used to find out the common search terms that people use.Peter Drucker has rightly said that "what gets measures,gets managed" and so Big Data Analytics is now a challenge as well as a fad for the IT industries.