Data extraction refers to the process of retrieving structured or unstructured data from various sources and transforming it into a usable format. In the B2B context, data extraction typically focuses on collecting information such as company profiles, contact details, business activities, revenue figures, and market behavior, which can be used for sales, marketing, or analysis purposes. The data can come from websites, social media, directories, or other digital platforms, and it's extracted using various techniques, including web scraping, APIs, and database queries.
B2B data services provide firms with access to business information that helps drive sales, marketing, and decision-making processes. These services typically offer firmographic, demographic, and chronographic data on companies and their decision-makers.