Built a web scraper to extract a large amount of user data from social media websites using ’Scrapy’, Selenium and ’BeautifulSoup’. Data Cleaning : Processed, cleaned unstructured demographic and geographic data, Platforms like ’NLTK’, ’Stanford core NLP’ and ’Text blob’ were used. Topic Modeling: Producing reports to keep daily track of the news about that Public ?gure using ’SQL’ and ’Excel’ and perform a ’Topic Modeling’ of the news articles using LDA and NNMF approach. Data Analysis: Built an Analysis model using ’R’ to gain insight about the trend, performance and behavior of some social media profiles