• Statistical Modelling, Applied Optimization, Artificial Intelligence, and Machine Learning skills. Technical skills: • Revenue Segmentation of customer base. Served a variety of departments including Marketing, Modeling and Customer Contact Centres. Segmentation was implemented and updated on a monthly basis. • Customer Retention and Life Time Value: significant improvement in identifying valuable customers. • Database Marketing application of Attrition Models for Chequing Customers. Used in assessing characteristics of customers likely to attrite. • Suspicious activity in credit card transactions within Personal Specialty Insurance using NLP and Discriminant Analysis. Led to a 20% improvement in anomaly detection. • Anomaly Detection: Fraudulent Credit Card transactions – 25% improvement in detection of suspicious activity. • Identification of Anti-Money Laundering transactions from detecting Human Trafficking activities buried within transactional data.