Currently, I am able to fulfill my passion by working as a Decision Scientist at Mu Sigma. Working with a large retailer, I am actively engaged in providing data based solutions that enable the Business to make better decisions. I am fortunate to have worked on problems of a diverse nature. They have enabled me to delve into concepts such as campaign analysis, affinity, trail/repeat rates, demographic analysis, inventory management, forecasting, modelling, simulation and prediction.