Extract directive and market challenging insights from data, internal, external, consumer, competitive and market
Lateral thinker that fundamentally believes marketplace differentiation creates real value and higher margins for companies
Able to work with limited resources that produces results, in particular for entrepreneurial brands
Love to work as part of a small team of dedicated professionals with vision and passion
Distill complex problems and solve them fast
Strategist that created the most "liked" advertisement in 35 years of testing by Kantar in South Africa. Created three more within the top 20
Brand strategy, positioning
Brand portfolio assessment
Brand names and design
Outsourced CMO for various companies, using my own network of resources as required
Believe strategy needs to be creative/ different once the homework has been completed
Launched small brand and some listed on the NYSE
Love working on challenger brands
Classical marketer with extensive experience in digital strategy and marketing
Proven skills to create ideas that build companies
Help companies do more with less resources
Compile and project manage results-driven brand marketing plans
Makes marketing work and can demonstrate that
Launched many brands from scratch across more than 30 markets in developed and emerging markets
Consistently used by the same clients over many years, becoming an integral part of teams
Deep skills, knowledge and experience in brand management, marketing and how the business operations support that
Marketing commentator on LinkedIn - with a very large following - on ideas that disrupt thinking
Do not believe business as usual can motivate and inspire staff and customers
Extensive experience in banking, telcos, fintechs, fmcg, media, automotive, airlines
Last major role was as Global Consulting Director for a Technology company within WPP
Owned my own agency with high profitability rates, so understand business inside-out
Love difficult problems
Work fast/ committed to tight deadlines
Very focused on the problem when I work on a task
Have consulted far wider than marketing to some clients, on major growth strategies
Skilled in monitoring market results from marketing