For startups, small businesses, online shops or personal blogs. An effective visual identity is an identity that converts the right people. I will study your audience, goals, vision and values to build a visual identity that represents your brand best. Logo design and user guide Colour palettes Typography Patterns and graphic assets Imagery and photography style guide Stationary ( letterhead business cards ..) on request. Onboarding pages Logo animation (intro and outro video) Social media templates and guidelines