One of the best best aspects of design is the manifestation of abstract ideas. To take a thought that's in someone's head and make it real is incredible. More directly, the process (briefing, brainstorming, sketching, polishing, and implementation) of that manifestation is what drives me day in and day out. In my time as a professional, I have been fortunate enough to engage in the design process for established brands (Walmart, Sam's Club, MillerCoors, GM, and Ford) as well college and professional sports (NCAA, NBA, NHL, MLB)