Typography > highly trained and understands how fonts are made and utilized is going to be a more effective Adobe’s creative apps > Knowing how to use Adobe’s creative software specifically Adobe Illustrator, InDesign, and Photoshop Interactive media > actively engage a user through mediums like text, moving image, animation, video, audio, or video games Delivering presentations > having the ability to take complex data and present it in a clear, digestible way to customers or clients