Branding & Concept Partner We at Blacksof are dedicated to provide top end designs to our clients. We simply do not believe in the mere aesthetic value of the design rather our designs emerge from research and back end concepts pertaining to the project. We believe, by our design we are contributing in fulfilling the core purpose of designing that is triggering of emotions. Before designing our back end efforts primarily include: 1. Purpose of Designing (Content Models) - Identifying the purpose of designing is the first step towards creating a unique and appealing design. Appeal is created by the intrinsic value and not by aesthetics alone. 2. Creating Empathy Maps of the end customer - Our process includes creating user personas based on the product or service we are trying to create. They provide information about the users/customers what they might be thinking, feeling, doing, seeing & hearing together with the pains & gains that they might experience. 3. Experience Maps - Aka "Customer Experience Maps" shows end to end journey and the experience of customer for a given goal. You would willingly skip few meals to save for that River Rafting Expedition. In today's automated era Experience trumps Money and this is what you are looking for. Aren't you? 4. Identifying Triggers - Every design has an underlying purpose and that purpose is achieved only if the user/customer is triggered by the design in the manner the design wants him to. We take this as our responsibility to first identify those triggers required and then inducing them in the user's mind with our design while making sure the message is communicated Loud & Clear. 5. Ownership - We own the tasks/projects that we take implying that every project is considered as our own and done with the same proficiency and diligence like our lives depend on it. Well, you take things seriously when you own them. Don't you? After giving an insight in our working process, we would want genuine clients to contact us who are in sync & believe in our approach and philosophy so that working together will be fun for the both of us. We know you are interested to have a word as you have read this far and will be willing to collaborate with us. Looking forward to talk with you one on one. Sayonara!