Logo design is the art of creating a visually stunning mark for a brand or company. A logo usually consists of a symbol, brandmark, or image that represents or symbolizes the company. a logo should stand out and be easily recognized. When looking for a professional logo designer, you should choose someone who will best fit your business. a professional logo designer should exhibit personality, passion, and professionalism. You want someone who has experience in your niche, research skills, flexibility, responds quickly, provides outstanding examples, and shares the design process with you.