Data is the new oil! Whoever has the data, will get the most benefits lol referring to Elon's Twitter purchase, 44B purchase. 😅
Data Collection is NOT the solution for all of your business problems. Based on the volume, variety, velocity and veracity of your business generates, let me introduce data funnel.

DATA FUNNEL is an approved data strategy for your organisation that would not only provide you with a step-by-step guide on your data journey but also a foolproof system to make sure you are getting the benefit out of your business data.

Steps to build a data-funnel
◌ Data Definition & Acquisition (Collection + Cleaning) ➝ Data Strategy
◌ Data Analytics & Insights (Descriptive Analytics + Diagnostic Analytics) ➝ Custom BI Dashboard
◌ Data Innovation & Organisational Strategy (Predictive Analytics + Prescriptive Analytics) ➝ Innovation Strategy

You might already have the BI dashboards and the data team, but belive me, this would not change anything because you are headed in the wrong direction. Do not waste your time on hiring another BI Developer or Data Lead. You need to rethink, redesign, renew the whole data funnel for your company's growth.

See you soon. Good Luck!