I believe storytelling is incredibly important whether you’re are on stage, writing an article, a blog or post on a website. Potential clients learn from case studies. You can explain theory all you want, but case studies really show you know what you’re talking about, telling a powerful story of a successful solution. A conversation with your team to find out exactly what you do. For a sales engagement, there’s nothing I find more valuable than a case study. Case studies give you momentum, and a reason to reach out to your prospects either in a new sale, up sell or cross sell .