Ever wondered if your ad campaign measurement could be better? Start with an expert audit.
Tom Riordan has worked with dozens of Fortune 500 advertisers, ad agencies, and media companies to improve their measurement solutions and develop custom approaches for campaign evaluation. His team's award-winning work at Adobe and TubeMogul helped drive $100s of millions in reallocations from TV to digital video and CTV, and includes work in critical measurement areas like incrementality (lift studies), CTV measurement, brand measurement, offline sales and more.
Advertisers can expect to receive three key pieces as part of their audit:
-Measurement Audit
-Strategic Measurement Recommendation
-Tactical Measurement Recommendation