With over 14 years of experience in digital analytics and marketing, I am a passionate and results-oriented leader who drives data-driven solutions for clients in the healthcare and life sciences industry. 

As the Digital Analytics Lead at Indegene, I manage and implement GA4 and Adobe Analytics for global clients such as AbbVie and Fresenius, translating business requirements into advanced technical solutions that optimize, measure, and improve outcomes.

I also create and deliver highly detailed dashboards and reports using tools like Data Studio, Excel, Power BI, and PowerPoint, providing insights and recommendations that help clients increase their ROI. 

Additionally, I have expertise in web development, web scraping, testing, and competitive analysis, as well as certifications in GA4 and Adobe Analytics. I am always eager to learn new skills, technologies, and best practices, and to collaborate with cross-functional teams to achieve excellence.