Digital Analytics

What we offer

Digital analytics process - 

• Digital analytics is the process of collecting, measuring, analyzing, and interpreting data from digital platforms, such as websites, mobile applications, and social media. The primary goal of digital analytics is to gain insights into user behavior, online performance, and the effectiveness of digital marketing efforts
• Digital analytics plays a crucial role in informing business strategies, enhancing user experiences, and optimizing digital marketing efforts. It empowers organizations to make data-driven decisions, allocate resources efficiently, and stay competitive in the rapidly evolving digital landscape

DATA COLLECTION

• Initial site audits: Check for the current GA implementation
• Suggest changes: Suggesting changes in the current implementation (if any) and drive a better implementation process
• GTM implementation: Help in GTM implementation and manage tags for every business requirement

MEASUREMENT & ANALYSIS

• Data accuracy: Verify the precision and correctness of the data through a systematic and thorough examination, ensuring that the information is reliable, consistent, and free from errors or discrepancies
• Define KPIs and Metrics: Establishing campaign objectives (macro-conversions) and aligning them with business outcome goals to drive a positive return on investment (ROI)

INTERPRETATION

• Drawing meaningful insights from the analyzed data to understand user behavior, preferences, and the overall performance of digital assets

REPORTING

• Reporting: Creating Excel reports for better data understanding
• Dashboards: Create automated Looker dashboards for multiple stakeholders basis requirements

OPTIMIZATION

• Hypothesis: Creating hypothesis basis performance around data collected
• A/B testing: Advice in running A/B tests based on hypothesis and sharing insights
• Campaign optimization: Fine-tuning of the campaigns for better performances

GOAL TRACKING

• Macro Goals: Setting up macro goals like transactions, leads, etc 
• Micro Goals: Setting up micro goals like file downloads, video played, etc