Michael S. Melfi is an Intellectual Property attorney and Digital Entrepreneur. Michael has a dynamic background that allows him to provide insightful legal services, while creating business development strategies for funding and growth. Over the last decade Michael founded and led a national multi-media company. As COO & General Counsel, Michael pioneered various experiential and digital marketing campaigns for Fortune 500 clients. As a thought leader and innovator, Michael began utilizing the Internet and various social media platforms to develop an online presence for his company in the top 1% of all websites globally. Since then Michael has worked with numerous national industry leading products and brands to monetize and grow their business digitally. With the advent of mainstream crowdfunding, Michael has become an expert in the Crowdfunding Industry, helping small and medium-size companies achieve funding goals and business objectives. Through these experiences and involvement with the digital platform, Michael gained valuable insight into the legal and business ramifications of the Internet and specifically Social Media. Michael is also the author of two books, The Simple Secrets of Social Media and The Simple Secrets of Crowdfunding. Michael is a speaker and guest lecturer on such topics as Social Media, Crowdfunding, Early Stage Growth & Fundraising, and Intellectual Property.