Paul's expertise lies in the ability to bring high level brand concepts to digital life on multiple platforms, Mobile, tablet and Web etc. He sits happily between the Stakeholders, CEO, Creative Directors, branding team and dev teams. Paul take's the business requirements, design wireframes; prototypes etc. And then use this to direct the digital team. He's a hands-on throughout the full lifecycle of the project, managing and producing UX, UAT, and UI, visual and interactive design. Paul constantly updates the stakeholders and present the work at every milestone, passing updates and amends to the development team or vice versa. He is constantly evaluating multiply projects and ensuring from the outset that he can foresee any pitfalls, design or technical issues and produce alternative solutions before build. Paul's last role included managing and completing CX, UX, UI, visual design, interactive design, POS, packaging, product and service design. As a hands-on, multi-award winning Art director/head of online it has given him the opportunity to appreciate other creative disciplines. The greatest lesson Paul has learnt his passion and his expertise is definitely lay in the digital arena when producing hands-on design. While at Fitbug he completed and managed the design/build of the community section, sale’s pages, and dashboard had a significant role in producing and designing fitness challenges and games. These are used to keep our users engaged with the product and to make loosing wait fun. These games would also be branded for our external B2B clients, Sainsbury’s, Kaiser Permanent and Prudential just to name a few. During this process Paul became an expert in multi-channel communications, how to manager and to design for all touch points of the brand. This also means Paul has the expert ability to lead concept and service design for complex interactive initiatives. He Excel's at motivating and inspiring teams