Managing seasonal digital marketing brand campaigns including creative development and website refreshes. Creating engaging social media strategies and execution plans that cultivated audiences, increased web presence and enhanced brand awareness Monitoring the success of Social Media Campaigns through media analytics, KPIs, and dashboards Assisting the company’s business development team in developing proposals within the digital marketing segment Handling day-to-day Search Engine Marketing (SEM) activities including campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns Reporting of campaigns with in-depth analysis on performance of keywords, ad copies, bounce rates, etc Formulating digital strategy for delivering best ROI for campaigns on various result oriented matrices of cost per click Good knowledge of SEO/SEM techniques, brand promotion strategies, and creating display ads In-depth information about Google Analytics, Word Press site development and website analysis Expert at social media management and digital communications Proficient with Google Web-master tools and video editing Creating, editing and proofreading text content for company websites and blogs. Creative content for whole website featuring products & Services that maximized business for the company