I am a sales and writing professional who's spent the better part of his career using words to sell - in other words, I eat my own dogfood. I use my own business as a laboratory and bring insights and proven strategies to clients. My favorite tools to drive sales are SEM/SMM, Google Analytics, copywriting, conversion rate optimization (CRO), email marketing, and a solid content marketing strategy. Previously, I worked for Guusto in Sales & Business Development as employee #3 where I learnt outbound sales, email marketing and content marketing. Today, I focus on digital marketing (CRO, PPC, content & email) for my own business (courses.pnclearning.com) as well as working as a Digital Project/Marketing Manager for BDX (a venture development firm). I have experience working with clients of all sizes from publicly traded companies to owner-operated small businesses. Working with all of my clients, constant communication and thorough planning were key to delivering successful projects.