? Research and implement search engine optimization, search engine marketing, Develop and implement link building strategy ? Strong hands-on management of Google Ad words campaigns ? Google AdWords / Analytic / Mobile / Shopping / Video Certifications ? Social Media Expert like Twitter, Google, Facebook, YouTube, Linked In etc. ? Website Management through WordPress ? Manage and maintain keyword lists, including keyword rankings ? Optimize copy and landing pages for SEM ? Perform ongoing keyword discovery, expansion, and optimization ? Lead Generation and Email Campaigns ? Have a thorough knowledge of search ranking factors and critical updates ? Familiar with industry-standard bid management and SEO software & Oversight and management of onsite and offsite SEO resources ? Contribution to the company blog and social media community ? Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies