• Increase website visibility on search engines • Plan, develop, implement & optimize comprehensive paid media strategies to increase brand visibility, drive new user acquisition and RTG strategies via Google AdWords • Conduct thorough brand and website audits to understand our clients’ key value proposition, core products, brand aesthetic, and identify opportunities to successfully market them and make them stand out in the marketplace. • Manage accounts with aggregate monthly spends ranging between $3,000 – $15,000 and more • Utilize Google Analytics to develop insights and action items intended to increase our clients’ revenues month-over-month. • Stay informed with and execute Paid Search best practices, trends, and platform updates • Maximize performance through ongoing optimization of clients campaigns • Provide weekly/monthly analysis on ongoing campaign performance and optimizations against each my clients KPIs • Reviewing and analyzing client sites for areas that can be improved and optimized • Identifying powerful keywords to drive the most valuable traffic • Track, report, and analyze website analytics and PPC initiatives and campaigns