So what precisely is digital marketing and what does it include? Fundamentally, it's a collective term which is utilized where advertising meets the web innovation and different types of newer forms of media. Being a content writer comes with some great perks. Depending on your position, you can have the flexibility to work from home or your favorite coffee shop, decide what topics you want to write about and see your work published and generate real value. But the job isn’t always an easy one and there a few areas of expertise you need to have to be successful other than just being a great writer. So, here are seven essential skillsets that any good content writer needs to have and continue to hone over their career. 1. Strong research skills 2. Strong understanding of SEO 3. Ability to meet deadlines 4. Effective Communication