The importance of digital marketing has opened numerous doors for individuals with the intentions of pursuing careers in the field. ... In fact, digital marketers were the most hired persons by companies in 2015 according to Smart Insights. By 2020, experts in this area will be the most influential and with good reaso Ability to analyze data and draw insights. The growth of digital marketing has created endless amounts of data. ... Organization and project management skills. ... Knowledge and appreciation of automation. ... Voice search SEO. ... UX skills and an understanding of the customer experience. ... Advanced social media knowledge.