My main focus is to: - Devising strategies to drive online traffic to the company website. - Tracking conversion rates and making improvements to the website. - Developing and managing digital marketing campaigns - Utilizing a range of techniques including paid search, SEO and PPC. - Overseeing the social media strategy for the company. - Managing online brand and product campaigns to raise brand awareness. - Managing the redesign of the company website. - Improving the usability, design, content and conversion of the company website - Responsibility for planning and budgetary control of all digital marketing - Evaluating customer research, market conditions and competitor data. - Review new technologies and keep the company at the forefront of developments in digital marketing.