Digital marketing refers to the practice of using digital channels, such as search engines, social media platforms, email, websites, and mobile apps, to promote a product, service, or brand. It involves using various techniques to reach and engage with target audiences online, with the ultimate goal of driving traffic, generating leads, and increasing sales.

Digital marketing encompasses a wide range of activities, including search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, email marketing, mobile marketing, and more. These activities often work together to create a comprehensive digital marketing strategy that can effectively reach and engage with consumers in today's digital age.