Creating and implementing the content strategy to ensure online objectives are met. Ensuring that the website is easily found by the target audience. Optimising website structure and content for search engines (SEO). Converting website visits into online sales. This is often achieved by making the online shopping experience as easy as possible and by introducing special deals. managing the online presence and brand of a company. Social networking tools such as Facebook, Twitter and Google+ allow businesses to engage with their consumers in real time and a digital marketer will often be responsible for this communication. Have qualifications in IT and specifically website development and design. Skills: high quality, technical writing, problem solving, respect deadlines.