Digital marketing analysts are responsible for analyzing statistics and looking for ways that the company can improve its online marketing efforts. These efforts include things like • email marketing campaigns, •social media campaigns, •PPC campaigns, •online branding efforts. metrics we accomplish in our Digital Marketing Analyst •Acquisition: Paid media..Earned media..Owned media. •Outcom: Downloads..Calls..Newsletter ..sign-ups. •Lead formBehavior: Traffic Bounce rates...Time on site...Number of pages visited.