Digital Marketing Analytics Marketing organizations are gradually becoming more data-driven and moving towards analytics-led decision making. The ability to report the past, analyze the present and to predict or influence the future is critical for today’s marketers. This ability is based on data-driven analytical insights. Customer Acquisition Analytics Retention Analytics Campaign Analytics Cross-sell and Up-sell Analytics A digital marketing analytics helps to capture and store the users interaction with your Website / App . 1. Identify new and profitable customers segments 2. Increase customer base and various buckets. 3. Improve ROI, reduce cost and increase customer base 4. Capture customer lifetime value 5. Helps to build campaign strategy and design