Optimised and scaled Facebook, shopping campaigns & search ads for relevant clicks with an overall growth of 42% in the same. Achieved a decrease in CPC by 25% and increased the Click to Order Rate by 40% • Initiated marketing channels like Display campaigns, Affiliates, apple search ads which led to increase in 1000 installs per day with a CVR of 7%. • Optimised and scaled Facebook & Google app install campaigns which led to increased app install numbers by 75% and decrease in CPI by 16%. • Created more than 100 segments by using SQL for CRM and Devised a blackout strategy and automated the python script for the same. Extracted various type of user behaviour data on multiple bases for marketing team. • Executed various attribution model scripts and automated multiple channel performance reports using python.