Collaborated with internal departments to build digital experiences and achieve marketing goals. Monitored and optimized advertising campaigns using Google, Facebook and Bing. Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management. Executed all digital marketing initiatives, including eCommerce marketing strategy, SEO and SEM and social media content. Created a wide range of digital assets such as rich media online ads and micro websites. Optimized social media channels and web pages to improve SEO and usability. Delivered effective and innovative digital campaigns for products such as Type and Type. Developed functional digital design concepts across various platforms to strengthen company brand and identity. Determined coding requirements for site creation, including e-commerce capability, security and specialized scripts Optimized Type and Type web assets for speed and performance. Built and styled Number new mobile-friendly websites, transitioning legacy presentations to simultaneous mobile-friendly versions. Pulled from PHP, SQL, JavaScript, and other back-end library knowledge to bolster programming resources. Employed search engine optimization tactics to increase the reach of the targeted audience. Implemented website maintenance, content management, update, and security resource tutorials to assist end-user training. Engaged with Job title to plan, optimize, and repair site issues and queries, mainly based on Type technology. Conducted testing and review of website design for responsiveness, clarity, and effectiveness. Employed coding practices based on commonly accepted standards to establish site layout and user interface. Oversaw back-end development using PHP to maintain website integrity, security, and efficiency. Generated web hosting presence to accommodate specified needs, uploading and maintaining files on the account. Wrote lines of code using HTML, CSS, JavaScript, and jQuery languages. Implemented Google-based and other campaigns with a slant toward SEO. Provided front-end website development using WordPress, Hubspot, and other editing software. Maintained team productivity and quality of service by establishing and maintaining clear benchmarks. Produced original, creative content for promotional advertisements and marketing materials. Monitored social media and online sources for industry trends