Manage the flow of conversions to CRM in order to ensure that the sales teams are producing leads.
Manage website content through custom CMS updating restaurant, retail, and room information to promote changes and promotions.
Manage strategy and implementation of Hubspot marketing automation.
Manage all social media platforms for both manufacturers utilizing Hootsuite.
Assist in managing CRM efforts focus on digital acquisition and customer retention.
Design product menus, promotional flyers, email blasts, Facebook, Instagram, Snapchat accounts.
Analyze sales database on Salesforce.
Maintain positive customer feedback and high QA scorecards.
Research new CMS (Magento/EE) and transition all content and assets to a new platform.
Develop integrated messaging throughout all online communications and revise approach including website, online media, search, and offline communications.