With 10 years of experience in IT projects and supporting brand and marketing strategies, I have successfully worked with over 20 start-ups to build their brand and drive their marketing efforts. I understand the unique challenges and opportunities that early stage technology start-ups face, and I am skilled at developing tailored brand strategies that resonate with their target audience and drive growth. My experience includes developing comprehensive brand and marketing plans, crafting compelling messaging and positioning, designing and executing integrated marketing campaigns, and leveraging digital marketing channels to optimize performance. I am also well-versed in market research, competitive analysis, and customer segmentation to inform data-driven marketing strategies.
Experience includes:
Social Media Campaigns & Ads (SEM/PPC Campaigns), Website Search Engine Optimisation
(SEO), Web Design & Development, Web Platform content creation and refinement.
• Concept Art, concept-to-business analysis and creative idea generation.
• Writing video scripts, digital content, motion-graphics and infographics creation.
• Video production, editing, SFX, compositing, rendering and final production for multi-platform use.
• Conceptualise, storyboard and plan video productions.
• Documentation of film project artifacts including film scripts, screenplays, storyboards, call-sheets,
budgets and post-production plans.
Conceptualise, storyboard and plan video productions for Marketing and Training Projects.
• Documentation of film projects including film scripts, screenplays, storyboards, call-sheets, budgets and
post-production plans.
• Planning of Cyber Security software implementation and release upgrades as per Programme plans and
software delivery Roadmaps.
Coordination and design planning of creative digital solutions for myriad of clients.
• Design and implementation of a Digital Training System for professional Australian athletes.
• Creative direction, Production and Implementation of Training System Deliverables.
• Directing production shoots for Business Features and Product explainers.