I have 10+ years of digital marketing experience. My consulting experience includes assisting companies with multi-channel marketing activities including strategic planning, marketing automation, website management, copywriting, email marketing and analytics, lead generation, market research and social media management.
Day to day I can focus on:
• Optimizing marketing automation tools and activities. Design emails, landing pages, CTAs, forms, list segmentation, workflows, A/B testing, manage integrations and lead generation and deploy targeted campaigns.
• Maintain, grow, and manage marketing and sales tech stacks.
• Drive inbound digital strategies with a focus on audience targeting and acquisition, engagement, and brand awareness.
• Manage SEM, SEO, website development and maintenance, and online advertising.
• Utilize website analytics to make data-driven decisions. Continually optimizing the user experience and delivering a personalized account-based experience to optimize the path to conversion.
• Lead and execute multi-media campaigns
• Management of outside vendors (PR, advertising agency, etc.)