Digital Marketing & SEO Consultant Services *SEO (Search Engine Optimization) Services: *Local SEO / Web Presence Services: *SMM (Social Media Marketing) Services: *Content Creation Services: Outside of inbound marketing, I use SEO tools to track important KPIs, including average time spent on site, domain authority, organic traffic, backlinks and keyword progression. The tools I have proficiency in for SEO tracking include Moz, Oz Content, Google Analytics, SEMrush and BuzzSumo.