*Grow user base in key markets by strategically using a variety of paid and non-paid marketing channels to hit acquisition goals Ex. Facebook, Google Ads, job boards, programmatic advertising, affiliate channels *Lead acquisition campaigns end-to-end from conception to defining objectives, allocating spend, execution, tracking and reporting *Iterate and optimize on campaigns based on results *Analyze and report KPI performance on a regular basis *Manage vendor and partner relationship *Content development to aid the user experience from end to end. *Collaborate with counterparts across the org from content, creative and product *Deliver outstanding project management on multiple ongoing initiatives at one time.