Digital Marketing Content writer SEO SEO is considered one of the most important practices nowadays to drive organic traffic to your website, As according to a study that was executed in 2014 by Philip petrescu, That only 5.6% of clicks make it beyond the first results page in the search engines, So most people never make it beyond page 1, And as a marketer our objective is to help make our site rank high in the search results for relevant searches, ideally at the top of the first page, by paying high attention to improving design, Content and link structure of the site And in order to improve the website’s content you need to choose the most relevant keywords that highly describe your product, You need to put your self on your customer’s shoes while choosing the relevant keywords, And Google ad words certification key word has 68 priority rate and 1755 monthly volume.