Digital marketing is the strategy and processes that connect advertisers with their audiences across digital channels.The digital channels include display, search, mobile, social, and video. Referred to as "Inbound Marketing" digital allows you to interact with advertisements and communicate back to advertisers.Content writing is the process of planning, writing and editing web content, typically for digital marketing purposes. It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms, such as Twitter or text posts.