key role in the successful planning and implementation of multi-channel marketing strategies for client brands. • Raises the rankings of websites in search engines without the use of paid listings. • Develops keyword and linking strategies to improve website search results. • Boosts rankings by making revisions to website structure and copy. • Analyzes and reports on results of SEO campaigns • Develops and maintains a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic across all brands and products. • Leads the development of organization-wide social media management standards, policies and rules of engagement for social media. • Defines key performance indicators and implements enterprise level measurement, analytic, and reporting methods to gauge success.