- Responsible for end to end campaign execution - setup, monitoring, optimizations & troubleshooting - Meeting platform advertising guidelines & policies - Training & mentoring team members to manage campaigns effectively Media Plan - Defining KPI & creating media plan to deliver digital campaigns - Budget allocation for digital marketing platforms with ROI - Developing digital marketing metrics to monitor campaign performance Paid Search - Executing campaign on Google Ads with specific goal & objective - Competitor analysis, finding relevant keywords, refining search terms, ad copy & landing page optimization Paid Social - Facebook campaign execution through Business Manager - Creating ad copy, lead generation form