- Responsible for end to end campaign execution - setup, monitoring, optimizations & troubleshooting
- Meeting platform advertising guidelines & policies
- Training & mentoring team members to manage campaigns effectively
Media Plan
- Defining KPI & creating media plan to deliver digital campaigns
- Budget allocation for digital marketing platforms with ROI
- Developing digital marketing metrics to monitor campaign performance
Paid Search
- Executing campaign on Google Ads with specific goal & objective
- Competitor analysis, finding relevant keywords, refining search terms, ad copy & landing page optimization
Paid Social
- Facebook campaign execution through Business Manager
- Creating ad copy, lead generation form