1.Develop and optimise online marketing initiatives to drive customer acquisition; 2.Improving the usability, design, content and conversion of the company website 3.Create and optimize targeted and custom landing pages and micro-sites; 4.Implement, analyse, and optimize organic and paid search engine marketing activities; 5. Implement and execute email campaigns to nurture leads and customers; 6. Analyse and provide weekly & monthly digital marketing metrics and lead status reports; 7.Develop and manage content-based Social Networks and Blog Sites. 8.Review new technologies and keep the company at the forefront of developments in digital marketing.