Develop and manage strategies for digital marketing campaigns for a wide range of clients in the medicine, education, information technology, wellness and travel sectors. Helps small to midsize businesses and start-ups engage audiences to grow their online presence and generate revenue growth.
- Audited website and guide client for SEO strategy
- Work with company’s marketing campaigns via SEO, SEM and SMO
- Increased Organic ranking via SEO on first page of google for prioritized keywords within six months in Google
- Increased traffic through organic search by over 30% within six months
- Developed and managed all search campaigns that resulted in more than doubling (25% to 60%) of organic web
- Track audience behavior through Google Analytic and Google Tag Manager, and implement it in ads campaign (reduce paid search budget)
- Analyzed marketing performance utilizing industry leading tools and platforms.
- Manage Google My Business for local marketing
- Build Social Media Strategy to increase reach and engagement (Facebook, Instagram, LinkedIn, Pinterest)
- Run Social Media Campaign for brand awareness, engagement and rich sales goal
- Run email marketing campaign through MailChimp
Skills & Tools
- SEO Audit
- Keyword Research(e.g. Keyword Planner, SEM Rush, Ubersuggest)
- SEO Software( e.g. Youst, RankMath, Ahrefs, Moz)
- Crawl Software( e.g. Screaming Frog, Google Search console)
- Goal Setting and audience behaviour analysis (e.g. Google Analytics)
- Event tracking (e.g. Google Tag Manager, Facebook Pixel)
- SMO (e.g. Facebook, Instagram, LinkedIn, Pinterest)
- Improve Local SEO (e.g. Google Tag Manager)
- SMM (e.g. Facebook & Instagram Ads)
- Google Search Ads
- Email Marketing (e.g. MailChimp)
- Good Hands on MS Excel and other MS Office Tools
- Develop graphics through Canva