Getting sites higher on the search engine results and actively researching, testing and proposing new approaches to improving search engine rankings. Responsible for managing the SMO / PPC activities. Research keywords using Google Keyword Planner tool. Developing, implementing and monitoring all online marketing campaigns. Manage PPC campaigns for Google, Bing, Yahoo. Create & manage ads on Facebook using Facebook power editor. Introduced an approach to incorporating Search Engine Marketing. Applying Social Media Optimization through Facebook and Twitter by creating and advertising Business Pages, Promoting updated News, Blogs, Images and Videos. Web analytics for performance tracking. Landing page creation & optimization. Campaign analysis & tracking.