• Creating awareness about the company’s brand using all SEO activities like organic, paid, social, etc. • Assuring proper implementation of various digital marketing tools and techniques such as SEO, PPC, Email marketing, etc. and thus delivering results across all online modules • Optimizing on-page activities like Meta tag creation, Keyword Analysis, Google Analytics, Google Search Console, etc. • Optimizing off-page activities like social bookmarking, directory submission, forum posting, blog commenting, article submission, link building, quora, etc. • Tracking Analysis and reporting performance of various client web pages using Google analytics tool. • Composing PPC campaigns by obtaining the best performing keyword and & writing the best relevant ad copies for text, images, as well as video ads. • Recommending clients regarding website changes and on campaign performance for better revenue generation. • Tracking, monitoring, managing, and rating the performance of several clients’ owned ventures and their competitor’s over the social media platform.