Digital marketing or e-marketing has become more popular and more popular with companies and service providers than ever before, due to the widespread use of the Internet and the unprecedented increase in the number of subscribers, whether on social media or others.
In light of the escalating competition by companies and service providers to find a foothold in the Internet world and achieve an increase in sales, there is a great demand and need for the digital marketer who achieves the company's digital marketing goals. First: What is digital marketing?
In short: Digital marketing can be defined as the marketing of various products and services via the Internet and digital media, and digital marketing can be considered an umbrella term that includes all modern marketing strategies, which target reaching customers via the Internet, mobile phones, and marketing through various social media.
Digital Marketing is the Arabic translation of the original term in English (Digital Marketing), which is divided into two words:
It means marketing, and it refers to every action taken by the brand in order to achieve its goal, which is often to achieve the highest possible level of sales.
It is worth noting here that the marketing process is not synonymous with the promotion process, but promotion is a pillar of marketing, marketing according to its professional concept is the process that begins in terms of product design, pricing and provision in the place where the consumer is.
To understand the four pillars of marketing (4Ps)… read the article in the link below, which I consider a cornerstone for anyone who wants to understand what marketing is scientifically and professionally:
Marketing Mix (What it is, Why It Is Important and 4Ps Explained)
It is a word associated with modern technology, which is mainly related to the computer that uses the digital language 0 and 1 in conducting operations, and the word digital is used to refer to devices and equipment that use computer language to perform tasks (such as a digital camera versus an old photographic camera that works with film and development system ).
Now when we marry between the word Marketing and the word Digital, the term Digital Marketing will be produced, which expresses the use of modern technology (mainly the Internet and smart phone devices) in the marketing process.