I offer Search Engine Marketing (SEM) services to help businesses generate leads, traffic, and sales.

• Built out new Google Ads Campaigns utilizing proper account structure and best practices. Implemented proper organization of ad groups, proper keyword match types, negative keywords, device bid adjustments, and ad extensions. 

• Managed a Google Ads account to meet short term optimization goals. 

• Audited existing Google Ads Campaigns to find problems and optimize performance. Restructured ad groups, keywords, and ad copy to adhere to Google best practices. 

• Analyzed Matched Search Queries to discover new keyword ideas and find negative keywords to decrease irrelevant traffic. 

• Conducted A/B Split Testing of Ad Copy to increase CTR, lower CPC, and increase conversions.

• Used Analytics to Assess Visitor Behavior and Make Adjustments to Paid Campaigns 

• Optimized Landing Pages for mobile and speed.